It’s finally here! The new IFI site. During 2016, Team IFI launched ~20 new client sites (several quite large with an extensive list of features); We ghost blogged through the year for six clients; We managed SOCS, our Suite Online Catering System, for a dozen minor league baseball ballclubs around the country; We handled the tradeshow support needs (design of trinkets, handouts, posters, banners, A/V shows, even tailgate flags) for several clients; We designed / produced numerous direct mail campaigns for several clients totaling over 200,000 postcards (mail merged and EDDM); we handled Adwords campaigns for a couple retained clients; we designed a variety of new logos, business cards, and newsletters for several clients; and we managed site (and server) updates/upgrades for over 50 managed client sites.
We’re excited to be on the move as of Friday, February 28th to the vibrant, historic Blodgett building downtown!
After 10 years out by the GR airport, another 20 years along the Grand River (last 10 at the Brassworks building), the Imagination Factory is expanding to two locations.
Our client center and NEW business address is 15 Ionia SW, Suite 220; Grand Rapids, MI 40503 and will be dedicated to project meetings and training.
Production will move to our new design studio on Grand River. Our web and mail servers will remain buried in the secure vault (with multiple bandwidth, power, A/C and security measures) where they have been since time immortal.
In the world of design and development, a small, agile team can often be an easily undervalued asset. A small, close-knit group can offer the ability to quickly respond to change in a way that large organizations lurch and fumble through, without unnecessary distortion added by chains of sales people, project managers, design leads, and so on.
I find that it keeps the daily routine interesting. While I get to wear a lot of hats (wireframing and planning, design, client tech support, ux design, front end development, client tech support, content tailoring, did I mention tech support already?), I also get the benefit of working with other talented professionals who both accent my own strengths and cover my weak points, without the overhead of a massive business behemoth to weigh down the process, or the uncertainty of freelancers and outsourcing. This allows us to provide a great set of services without having to bludgeon our clientele with large-agency sized bills. Clearly it has worked well, as we have been at it for quite some time now.
It was all sunshine and rainbows until we realized that we had all been so busy making great sites for our clients that our own site was running around barefoot… and for significantly longer than any of us would like to publicly admit.
As such, we have dedicated ourselves to actually giving this site a facelift. Preferably before the Mayan calendar runs out…
Let’s see where this goes.