(616) 356-2545 15 Ionia Ave. SW, Suite 220 - Grand Rapids, MI 49503

Branding: CTMAX

November 7th, 2013 by Ted Bailey

ctmax_wellness

Recently our client, CTMAX, participated in a large wellness fair in Connecticut with both a booth exhibit and as well as a featured speaker.

This, of course, mobilized us to develop a sundrie of items to assist them in telling their story. The custom materials we were able to pull together for them included:

    • Vinyl Banner
    • Speaker Topic Poster
    • Presentation Jacket
    • Powerpoint Slide Show
    • Web-based Digital Video

and

  • Promotional Item: Lip Balm

This meant not only creating the art for several printers but in multiple sizes and resolutions for several different media yet with consistent results.

If your designer isn’t doing this for you, give us a call.


Branding: Bagsaver

April 26th, 2013 by Ted Bailey

PTW_BGS_logo_smLocal entrepreneurs had been developing a new product, had named it and had a marketing concept. To bring their ideas to fruition required an identity, so they came to the Imagination Factory to assist them.

The first steps to a full campaign design program started with an IndiGogo funding program and the logos for both the Bagsaver product AND for the parent organization, Products That Work.


Spring Cleaning & The Shoemaker’s Barefoot Child

April 25th, 2012 by Keldrick Brown

In the world of design and development, a small, agile team can often be an easily undervalued asset. A small, close-knit group can offer the ability to quickly respond to change in a way that large organizations lurch and fumble through, without unnecessary distortion added by chains of sales people, project managers, design leads, and so on.

I find that it keeps the daily routine interesting. While I get to wear a lot of hats (wireframing and planning, design, client tech support, ux design, front end development, client tech support, content tailoring, did I mention tech support already?),  I also get the benefit of working with other talented professionals who both accent my own strengths and cover my weak points, without the overhead of a massive business behemoth to weigh down the process, or the uncertainty of freelancers and outsourcing. This allows us to provide a great set of services without having to bludgeon our clientele with large-agency sized bills. Clearly it has worked well, as we have been at it for quite some time now.

It was all sunshine and rainbows until we realized that we had all been so busy making great sites for our clients that our own site was running around barefoot… and for significantly longer than any of us would like to publicly admit.

As such, we have dedicated ourselves to actually giving this site a facelift. Preferably before the Mayan calendar runs out…

Let’s see where this goes.

 


The Web’s Impact on Doing DAILY Business

May 23rd, 2008 by Ted Bailey

The Web’s Impact on Doing DAILY Business
or
It Really IS a Small World…

No, we’re not selling Disney soundtracks now. But, an interesting thing happened to us recently that we wanted to share with you. It illustrates very well how the Web CAN and IS changing how we ALL do business.

On a Tuesday nite recently, we received an email that, at first glance appeared to be junk email. Upon closer inspection, we realized that the email’s author was requesting pricing on custom T-shirts… NOT attempting to sell us shirts. The emailer wanted “something with a print and some words on it”, but provided sparce additional detail. Unfortunately, her ‘reply to’ email address (the one that you originally put in your preferences of your email program) was inaccurate, so it took a little effort that nite to determine the correct one and reply. She was happy that we did as no one else she had contacted had replied. Read the rest of this entry »


The Impact of the Web

May 4th, 2008 by Ted Bailey

It Really IS a Small World…

No, we’re not selling Disney soundtracks now. But, an interesting thing happened to us recently that we wanted to share with you. It illustrates very well how the Web CAN and IS changing how we ALL do business.

On a Tuesday nite recently, we received an email that, at first glance appeared to be junk email. Upon closer inspection, we realized that the email’s author was requesting pricing on custom T-shirts… NOT attempting to sell us shirts. The emailer wanted “something with a print and some words on it”, but provided sparce additional detail. Unfortunately, her ‘reply to’ email address (the one that you originally put in your preferences of your email program) was inaccurate, so it took a little effort that nite to determine the correct one and reply. She was happy that we did as no one else she had contacted had replied. Read the rest of this entry »


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