(616) 356-2545 15 Ionia Ave. SW, Suite 220 - Grand Rapids, MI 49503

Site Launch: Katie-K

April 25th, 2014 by Ted Bailey

Katie-KNo one understands the mechanics of getting a house ready to sell better than successful realtor, Katie Karczewski. From sprucing up the outside for ‘curb appeal’ to new paint and polishing of the inside for better presentation, Katie realized that she needed to freshen-up her website. Although it had been working well for her for some time, she knew that it would benefit from a new look and some structural changes to make it even more mobile device friendly.

Katie also know where to go to find the web folks that understood responsive mobile design and search visibility. She came to the Imagination Factory.

Visit Katie-K


Site Launch: Ridge Quest

April 4th, 2014 by Ted Bailey

IFIblog_RQI_smRidge Quest Inc. are well known Michigan crop consultants with emphasis on Integrated Pest Management (IPM). With more than a decade of experience in orchard consulting and scouting, their professional team of certified crop advisors and commercial applicators understand the individual needs of local growers.

With it’s new research and product development into pest management and the subsequent advent of ‘The Tangler’, Ridge Quest is gaining worldwide recognition in the field. They provide comprehensive solutions in crop production, pest management, fertility, product development and agricultural engineering.

Ridge Quest sought out the Imagination Factory to take their story online and produce a comprehensive, mobile responsive website that they could manage and expand themselves.

Visit Ridge Quest


Branding: CTMAX

November 7th, 2013 by Ted Bailey

ctmax_wellness

Recently our client, CTMAX, participated in a large wellness fair in Connecticut with both a booth exhibit and as well as a featured speaker.

This, of course, mobilized us to develop a sundrie of items to assist them in telling their story. The custom materials we were able to pull together for them included:

    • Vinyl Banner
    • Speaker Topic Poster
    • Presentation Jacket
    • Powerpoint Slide Show
    • Web-based Digital Video

and

  • Promotional Item: Lip Balm

This meant not only creating the art for several printers but in multiple sizes and resolutions for several different media yet with consistent results.

If your designer isn’t doing this for you, give us a call.


Branding: Bagsaver

April 26th, 2013 by Ted Bailey

PTW_BGS_logo_smLocal entrepreneurs had been developing a new product, had named it and had a marketing concept. To bring their ideas to fruition required an identity, so they came to the Imagination Factory to assist them.

The first steps to a full campaign design program started with an IndiGogo funding program and the logos for both the Bagsaver product AND for the parent organization, Products That Work.


Spring Cleaning & The Shoemaker’s Barefoot Child

April 25th, 2012 by Keldrick Brown

In the world of design and development, a small, agile team can often be an easily undervalued asset. A small, close-knit group can offer the ability to quickly respond to change in a way that large organizations lurch and fumble through, without unnecessary distortion added by chains of sales people, project managers, design leads, and so on.

I find that it keeps the daily routine interesting. While I get to wear a lot of hats (wireframing and planning, design, client tech support, ux design, front end development, client tech support, content tailoring, did I mention tech support already?),  I also get the benefit of working with other talented professionals who both accent my own strengths and cover my weak points, without the overhead of a massive business behemoth to weigh down the process, or the uncertainty of freelancers and outsourcing. This allows us to provide a great set of services without having to bludgeon our clientele with large-agency sized bills. Clearly it has worked well, as we have been at it for quite some time now.

It was all sunshine and rainbows until we realized that we had all been so busy making great sites for our clients that our own site was running around barefoot… and for significantly longer than any of us would like to publicly admit.

As such, we have dedicated ourselves to actually giving this site a facelift. Preferably before the Mayan calendar runs out…

Let’s see where this goes.

 


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