(616) 356-2545 15 Ionia Ave. SW, Suite 220 - Grand Rapids, MI 49503

Site Launch: Wheeler Business Machines

October 30th, 2015 by Ima Admin

IFIblog_WBM_smFollowing Google’s ‘mobilegeddon’ updates, Wheeler Business Machines, began noticing a fall-off of site traffic and phone calls, despite their continuous SEO efforts.

The site was large, with a lot of good product content, but it was also quite old – predating tablets and smartphones, so it was still an HTML-based site, not mobile responsive with no real ecommerce function.

The Imagination factory re-designed the site into a CMS-based structure and gave them a much easier e-commerce setup which was not only mobile responsive, but easier to search optimize AND manage the site content. Client is much more productive at managing the site, the site is regaining its search ‘juice’, calls AND orders are flowing at a higher rate.

Visit WHEELER BUSINESS MACHINES


Site Launch: DBM Strength Training

October 25th, 2015 by Ima Admin

IFIblog_DBM_smStrength Trainer, Debbie Martilotta, was looking to separate herself from the pack of exercise clubs out there.

She came to the Imagination Factory to help her build her online identity and tell her story online. As with all our site designs, her site is desktop, tablet and mobile responsive.

Learn more at DBM STRENGTH TRAINING


Site Launch: Kentwood Office Chicago

September 18th, 2015 by Ted Bailey

IFIblog_KOFC_smLooking to further distinguish themselves in Chicago’s very competitive market, existing client Kentwood Office Furniture, asked the Imagination Factory to spawn a similar, but different, site for the Chicago market.

It needed to continue the main Kentwood branding, but needed to establish its own unique presence in both that geographic market but in search as well.

And because it was splintering off the main site, it needed to do as little as possible to mess with the existing search positioning garnered over the years. With new great design and judcious use of 301 redirects, we were able to do just that.

Learn more at Kentwood Office Chicago


Site Launch: CTMAX ERASE

August 16th, 2015 by Ted Bailey

IFIblog_CTMXERASE_smLong-time client (since 1996) in Connecticut, CTMAX, branched out their services a few years ago to include non-invasive facial aesthetic enhancement/refinement.

Recently, they purchased a new and very advanced, pico-second laser as well as state-of-the-art skin cooling system for their practice. This pico laser/cryo cooler combination is very good at reducing fine lines, treating acne scars and removing blemishes and age spots. Its also extremely good at removing tattoos, even those with difficult colours, more quickly and less painfully than other methods generally in use.

For them it meant the need to announce the capability as there are only three of these lasers in Connecticut and embrace a market not typical from them. For us, this meant another logo and another sister website as a method to further brand and distinguish their services in the area.

Learn more about this technology and how they use it to erase the past at CTMAX erase


Site Re-vamp: Borgman Ford

July 25th, 2015 by Ted Bailey

IFIblog_BORG_C_smIn addition to their main new/used auto, truck and commercial vehicle site, Borgman has numerous mini-sites which we maintain on their behalf. Each mini-site focuses on a specific model or group of models, so given the numbers of Fords and Mazdas out there, you can begin to get an idea of just how numerous we’re talking.

Although designed some time ago to be mobile friendly, by your friendly neighborhood web-slingers at the Imagination Factory, changes at the various search engines dictated that we revamp ALL the sites to be even more mobile responsive.

Fortunately, when we originally designed the original structure, we had done so using a multi-site concept which deploys a single CMS engine as the back-side foundation and then allowed us to spawn each mini-site as a child of the master. This allows us to use a common master design and codeset, then easily tweak each child to be unique sites on their own even w/ their own domain name. It also reduces re-design, maintenance and update time considerably.

There are so many mini-sites, we couldn’t begin to list them all, but head over to Borgman Ford Commercial Vehicles Used Cars Grand Rapids or Grand Rapids Ford Escape and you’ll get the idea.


Site Launch: Bamboo Studio

June 29th, 2015 by Ted Bailey

IFIblog_BBS_smBamboo Studio is a fusion of paint party and asian cafe, bringing you the fun of learning to paint while sipping on Grand Rapids’ best bubble tea.

Cafe Boba came to the Imagination Factory to help them put together a site to 1) help explain the concept and 2) allow people to sign up online for paint parties, classes, and asian fusion meal/paint packages.

So we fused a gallery, a visual event calendar, and online ecommerce together to meet their needs – then made the whole thing mobile responsive.

Come visit the NEW Bamboo Studio and schedule your next paint party.


Site Launch: ITC-RV & ITC-Marine

May 1st, 2015 by Ted Bailey

IFIblog_ITCMAR_smITC Incorporated is a dynamic, evolving company that has grown its LED capabilities with collections of lighting products for several industries including Marine, Cruise, RV, Healthcare, Retail, and Commercial Interiors.

This manufacturer came to the Imagination Factory seeking a web solution for its multiple companies. We designed a cohesive design for each manufacturing division and a plan to develop the content and launch multiple sites over several months.

With sites for the parent company, elio® and cruise® having launched late 2014 and early 2015, the fourth and fifth to launch were for the recreational vehicle (RV) division and the marine division.

IFIblog_ITCRV_smThese sites provide more information on each brand’s product line, offer specs as well as access to various online etail channels from where they may be purchased. All five are now tied together in the back by a common administrative structure making it easier to manage multiple sites.

Come visit the NEW ITC-RV and the ITC-Marine sites.


Database App: iSS TRM

April 10th, 2015 by Ted Bailey

ISS_lgiSS Total Rack Management is a single source paint tooling management solution. iSS TRM is an ISO 9001 certified company with an exceptional reputation in the industrial paint tooling and stripping industry. iSS’ continued growth has been bumping up against their current project tracking functions.

iSS TRM sought out the database application experts at the Imagination Factory to develop a new solution. What they got was a multi-platform application that provides real-time in-plant project tracking that may be updated from any connected desktop, tablet and even smartphone. Hardware provided by our good friends at CompuCraft, Inc.


Site Launch: Premier Roofing and Exteriors

March 27th, 2015 by Ted Bailey

IFIblog_PREM_smThis family-owned West Michigan roofing company has built a superb reputation for high-quality repair and installation work that withstands West Michigan’s roughest weather. When it came time to renovate their website, they came to the experts at the Imagination Factory.

Just as they know the best products and installation methods to stand up to the harsh extremes of West Michigan’s climate, they knew they could count on the team at IFI to know how to present their story in an all important mobile-responsive cyber environment.

Visit Premier’s new site, today.


Sounds grand! Show me more.

Talk to Us
  • GR office link to google maps
  • PageRank