We have talked in the past about the importance of branding, what a brand or branding is, where branding comes into play, but not so much about when/where branding begins.
More often than not, most people equate the start of their branding process with their logo. Many clients do come to us to design a new logo or freshen an older logo for their business.
Developing a brand actually starts earlier than that. Naming a brand is one of the most important things a company does, yet many people just go with what “feels good.”
When naming is done well – regardless if its for a business, a band, a product, or a service – it paves the way for a good impression, enticing the listener, reader and prospective customer to come closer.
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CTMAX first came to IFI back in 1995 and is one of our oldest web clients. Since then they’ve expanded their business, their number of physical locations as well as the number of web sites (they now have four sites for different parts of their operations).
A man with a unique concept and a clear plan, David, came to the Imagination Factory while his new restaurant/smokehouse was still on the drawing board. 
A previous client came to us recently with a new business expansion / ecommerce idea they wanted to pursue. This customizable charm jewelry allows an almost infinite variation of chains, locket and charm combinations. 
Zylstra Medical Supply was interested is updating its brand and increasing awareness in the marketplace. To help achieve his goals, Brian came to the Imagination Factory.
Not your typical company brochure, but still services that you’ll be thankful to be aware of if/when you need it. Heaven at Home is an in-home hospice service that attends to companion animals in need of aid during end of life transition. They recognize how difficult of a time this is for both you and your pet. Heaven at Home aims to minimize pain and suffering both physically and emotionally for your pet and their loved ones.
Kathy Barry is the owner of Home Life Interiors. Her goal in designing the interior of a home is to create a setting where each person entering the home environment will feel a sense of welcome and rest. She believes that a home should express the dreams and vision of the owner, not the designer. Her job as a designer is to discover your own vision, needs, and priorities, and then bring them into reality. 
Recent start-up practice, Integrative Health Consultants, sought business mentoring assistance from SCORE. 
After a review of area design firms, entrepreneurial parent company, ArborCon chose the Imagination Factory to develop the branding identity of their flagship product, TreeOps360. 