Following Google’s ‘mobilegeddon’ updates, Wheeler Business Machines, began noticing a fall-off of site traffic and phone calls, despite their continuous SEO efforts.
The site was large, with a lot of good product content, but it was also quite old – predating tablets and smartphones, so it was still an HTML-based site, not mobile responsive with no real ecommerce function.
The Imagination factory re-designed the site into a CMS-based structure and gave them a much easier e-commerce setup which was not only mobile responsive, but easier to search optimize AND manage the site content. Client is much more productive at managing the site, the site is regaining its search ‘juice’, calls AND orders are flowing at a higher rate.
So… how does a maxillofacial surgeon (CTMAX) and a tattoo convention (Tommy’s) cross paths? Well, when the surgeon expands his practice to include non-invasive aesthetic enhancement and buys specialized picosecond laser equipment to address age spots and fine lines, but can also quickly, safely and painlessly remove all colors of tattoos… he finds himself taking a booth at one of the larger tattoo conventions in Connecticut.
Looking to further distinguish themselves in Chicago’s very competitive market, existing client Kentwood Office Furniture, asked the Imagination Factory to spawn a similar, but different, site for the Chicago market.
Long-time client (since 1996) in Connecticut, CTMAX, branched out their services a few years ago to include non-invasive facial aesthetic enhancement/refinement.
A man with a unique concept and a clear plan, David, came to the Imagination Factory while his new restaurant/smokehouse was still on the drawing board.
In addition to their main new/used auto, truck and commercial vehicle site, Borgman has numerous mini-sites which we maintain on their behalf. Each mini-site focuses on a specific model or group of models, so given the numbers of Fords and Mazdas out there, you can begin to get an idea of just how numerous we’re talking.
Bamboo Studio is a fusion of paint party and asian cafe, bringing you the fun of learning to paint while sipping on Grand Rapids’ best bubble tea.
ITC Incorporated is a dynamic, evolving company that has grown its LED capabilities with collections of lighting products for several industries including Marine, Cruise, RV, Healthcare, Retail, and Commercial Interiors.
These sites provide more information on each brand’s product line, offer specs as well as access to various online etail channels from where they may be purchased. All five are now tied together in the back by a common administrative structure making it easier to manage multiple sites.
This family-owned West Michigan roofing company has built a superb reputation for high-quality repair and installation work that withstands West Michigan’s roughest weather. When it came time to renovate their website, they came to the experts at the Imagination Factory. 