(616) 356-2545 15 Ionia Ave. SW, Suite 220 - Grand Rapids, MI 49503

Site Launch: Bos Greenhouse

May 27th, 2013 by Ted Bailey

Bos GreenhouseSome things haven’t changed throughout three generations of service. Today, Bos Greenhouse uses the latest planting techniques and the best agricultural science to produce superior seedlings and delectable vegetables. This enables them to deliver high quality products at fair market prices. Though farm practices have changed, their homespun philosophy hasn’t.

What also has changed is their logo AND the milestone of being awarded the ‘Centennial Farm’ designation.

To celebrate, the Imagination Factory was asked to give the site an entire overhaul. Similar to the advance in farming, Bos wanted the new site to be mobile responsive, easy for them to manage, flexible enough for them to add their farm reports, recipes, and other tips, and above all be visible in search engines so more people could see what Bos has to offer.

Visit Bos Greenhouse


Site Launch: Sean Patrick Cox

May 8th, 2013 by Ted Bailey

Sean Cox LawWhen events in life call for the attention for a lawyer, it is important to seek counsel from a lawyer who has a solid reputation in the community and in the courtroom. Your situation deserves attention, commitment and assertiveness throughout every step of the legal process involved. At the law offices of Sean Patrick Cox, PLLC, you can expect the highest quality service.

When they wanted to revamp and enhance their web identity; when they wanted that identity to be consistent across the desktop, tablet and smartphone; when they wanted to ensure that it communicated their commitment and dedication to those that sought legal assistance, they came to the Imagination Factory.

Visit Sean Cox


Branding: Bagsaver

April 26th, 2013 by Ted Bailey

PTW_BGS_logo_smLocal entrepreneurs had been developing a new product, had named it and had a marketing concept. To bring their ideas to fruition required an identity, so they came to the Imagination Factory to assist them.

The first steps to a full campaign design program started with an IndiGogo funding program and the logos for both the Bagsaver product AND for the parent organization, Products That Work.


Spring Cleaning & The Shoemaker’s Barefoot Child

April 25th, 2012 by Keldrick Brown

In the world of design and development, a small, agile team can often be an easily undervalued asset. A small, close-knit group can offer the ability to quickly respond to change in a way that large organizations lurch and fumble through, without unnecessary distortion added by chains of sales people, project managers, design leads, and so on.

I find that it keeps the daily routine interesting. While I get to wear a lot of hats (wireframing and planning, design, client tech support, ux design, front end development, client tech support, content tailoring, did I mention tech support already?),  I also get the benefit of working with other talented professionals who both accent my own strengths and cover my weak points, without the overhead of a massive business behemoth to weigh down the process, or the uncertainty of freelancers and outsourcing. This allows us to provide a great set of services without having to bludgeon our clientele with large-agency sized bills. Clearly it has worked well, as we have been at it for quite some time now.

It was all sunshine and rainbows until we realized that we had all been so busy making great sites for our clients that our own site was running around barefoot… and for significantly longer than any of us would like to publicly admit.

As such, we have dedicated ourselves to actually giving this site a facelift. Preferably before the Mayan calendar runs out…

Let’s see where this goes.

 


The Impact of the Web

May 4th, 2008 by Ted Bailey

It Really IS a Small World…

No, we’re not selling Disney soundtracks now. But, an interesting thing happened to us recently that we wanted to share with you. It illustrates very well how the Web CAN and IS changing how we ALL do business.

On a Tuesday nite recently, we received an email that, at first glance appeared to be junk email. Upon closer inspection, we realized that the email’s author was requesting pricing on custom T-shirts… NOT attempting to sell us shirts. The emailer wanted “something with a print and some words on it”, but provided sparce additional detail. Unfortunately, her ‘reply to’ email address (the one that you originally put in your preferences of your email program) was inaccurate, so it took a little effort that nite to determine the correct one and reply. She was happy that we did as no one else she had contacted had replied. Read the rest of this entry »


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