Yup, regardless of the industry, we’ve likely all heard this, “…who’ll do it cheaper.” There’s always someone cheaper. We are a society that loves being cheap. Some big names (that you can easily name from ‘A’ to ‘W’) have built empires on being cheap. Yet being cheap doesn’t necessarily mean being smart, and paying less doesn’t always mean getting more value for the money, taking less time or getting better results.
That least expensive paint you found is more likely to NOT cover in one coat, but WILL take more time, and leave brush marks than a more expensive brand. Likewise, that cheapest window cleaner WILL leave streaks and cost you more in time to re-clean them. How’s that cheap toilet paper or doggie poop bag working out for you? Do you really want to gamble your health and future on the cheapest condom you can buy?
But its not just products, its true for services as well. There’s probably nothing wrong with the flooring product in this picture, but the execution and results are not what was expected.
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