I’m sure you, like many of your clients, get one of these spam/scam emails periodically. A few are legit, but most are not. Some of them, like this one (after the break) are subtle and claim to have looked or analyzed your site. Others proclaim blatantly that there is something egregiously wrong with your site and ‘they’ have a fix. Almost ALL of them are unsolicited and annoying, as in this case, where I’ve received no less than 5 duplicates of this particular email in less than 20 days AND apparently I must take time out of my day and away from my clients to actively respond to stop them.
So, let’s look at Peter and his email(s) to us…
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Driving down the road, I passed a sign that asked simply, ” Who was the first person with a tablet to download data from the cloud?” The sign was in front of a church and the answer was, of course, Moses.
DATA BREACH!!
While most of us hate making COLD CALLS ourselves, we allow our websites to do it with abandon.
So… How DIFFERENT are you? Not how ODD or STRANGE are you, but how DO YOU DIFFER from your competitors? 
I might be biased, but it’s hard to imagine a reason for any company of any size not to have a website.
A Harvard University study determined that 95% of decision-making is subconscious and usually not logical. Neuroscientists know that certain chemicals (neurotransmitters) in our brains are responsible for those reward-motivation / fight-or-flight decisions.
We have talked in the past about the importance of branding, what a brand or branding is, where branding comes into play, but not so much about when/where branding begins.
I’ve managed to get through most of this year without (knowingly) using algebra, not once. But I do have an equation for you…