It’s finally here! The new IFI site. During 2016, Team IFI launched ~20 new client sites (several quite large with an extensive list of features); We ghost blogged through the year for six clients; We managed SOCS, our Suite Online Catering System, for a dozen minor league baseball ballclubs around the country; We handled the tradeshow support needs (design of trinkets, handouts, posters, banners, A/V shows, even tailgate flags) for several clients; We designed / produced numerous direct mail campaigns for several clients totaling over 200,000 postcards (mail merged and EDDM); we handled Adwords campaigns for a couple retained clients; we designed a variety of new logos, business cards, and newsletters for several clients; and we managed site (and server) updates/upgrades for over 50 managed client sites.
One of our clients, CTMAX, has been expanding their practice to include non-invasive cosmetics. After much research, CTMAX acquired a highly specific (pico-second) laser for reducing blemishes, scars and spots in a shorter time with less pain. They also discovered that the same device excelled at also removing tattoos with the same benefits.
As a result, they have found themselves taking booth space at bridal shows and tattoo conventions such as Tommy’s with the need for various tradeshow and promotional item materials.
Naturally they called on their long-time designer, IFI (since ’95). We rose to the challenge by designing/producing these large scale posters and banners for their shows along with promotional items including engraved bottle openers, can koozies, etc.
Andy Mast Greenhouses grow a wide range of high-quality bulbs, spring plants, mums and poinsettias to help homeowners beautify their homes and gardens year-round. Not available directly to the consumer, the product of their tender loving care can be found in Kroger supermarkets throughout the United States.
That said, when thinking about developing their first online presence, they wanted to serve two distinct audiences – their retailers as well as the consumers – both with different reasons for visiting their site. The retailers want merchandising assistance while the end user can benefit from care and feeding information.
Andy Mast came to the Imagination Factory for a creative online way to meet the needs of both groups PLUS allow their staff to tell a climate-conscious planet their ‘green’ story. We designed an easily managed site w/ a searchable and categorized seasonal product catalog and blog categories of direct interest to both groups.
Take a minute to STOP and smell the mums at the fresh new Andy Mast Greenhouse site.
Kawasaki is a leading manufacturer of hydraulic systems and components. Kawasaki’s technological leadership and customer-centered philosophy is well-known around the world.
Originally designed back in late 2009/2010, the KPM-USA site had served this client well, BUT was showing its age a bit. Built before tablets & smartphones became a predominate method for surfing the web, this site needed both a facelift and some structural changes to make it more mobile responsive as well as reflect Kawasaki’s industry leadership. Besides mobile-responsiveness, the new site adds an interactive distributor locator for North & Central America as well as a private distributor only area.
To see the new look and capabilities, visit the NEW KAWASAKI USA site.
For nearly two decades Haisma Design Co. has been creating stunning luxury homes, as well as, designing extraordinary living, commercial, and recreational spaces for our extremely satisfied clients.
Sadly, their website wasn’t doing them and their work justice. They went looking for a web & marketing company that ‘got them’ and worked as diligently to satisfy their clients as they did. They found the Imagination Factory.
Like IFI, their award-winning work can be seen across North America, from Key West to Minnesota, and across the state of Michigan. And now, your can see it too, right from your desktop, tablet or smartphone.
Come see their extraordinary solutions at HAISMA
Another of our long-time web clients in a different part of the country, has over the years, been very successful with an old school method of marketing. Florida has different plumbing and backflow requirements than many of the other US States. Many of the properties that they service have owners that reside in other states.
While email marketing might be quicker, they’re more easily missed and are harder to pin to your cork board or refrigerator than a 4-color printed postcard. We designed these four postcards, one for each primary service Flamingo Plumbing and Backflow offers – general plumbing, drain & sewer cleaning, grease trap cleaning & lift station / backflow service.
Approximately each quarter, we have up to 40,000 postcards printed, address-merged, pre-sorted and drop shipped to our client for sending out.
CTMAX first came to IFI back in 1995 and is one of our oldest web clients. Since then they’ve expanded their business, their number of physical locations as well as the number of web sites (they now have four sites for different parts of their operations).
Along the way, we’ve been fortunate enough to have been involved in many of their marketing and branding initiatives from re-designing their logo, to digital advertising, to tradeshow collateral and promotional items.
Once or twice a year, CTMAX organizes some type of referral source appreciation all-day outing, which means invitations via email marketing and some type of promotion. In the past, these have included golf &/or sailing outings. This year, it’ll be a tailgate party at a major football game. And, of course, they’ll needed tailgate flags.
We gave them a couple options, but they couldn’t decide so we did three 3′x5′ two-sided flags, one on white, one on silver and one on black – each one needing slight color tweaking of the logo in order to make them pop.
As you may have noticed, many of these blogs are a mix of new client projects and those from long-time clients that trust us with numerous opportunities to assist them with their continuing marketing needs as they grow.
One such client is Athletic Mentors, for whom we’ve designed & developed their brand logo, several concurrent mobile responsive & ecommerce websites as well as many tradeshow collateral pieces, event banners, sales brochures & flyers, and stationery and business cards.
In addition to banners, posters and tent cards, we recently designed this backlit sign for their new coaching facility. The fabrication, municipal permits and zoning issues and installation were all handled by our good friends at Sign-a-rama which allowed us to provide a total solution to the client alleviating many of the headaches associated in getting this accomplished.
If you’ve been following our site blogs over the past couple years, you may recognize this continuing story.
Michigan LED lighting manufacturer first came to us to revamp the site of one of their business units and then update some of their tradeshow collateral handouts. A bit later, the parent company’s expansion led them into a merger with another similar firm in Texas which, in turn, led to a substantial re-branding effort and a call for the Imagination Factory to handle the online re-branding efforts.
Now that much of the dust has settled on the re-branding, we come full circle, and we’re pleased to announce the launch the newly re-designed, mobile-responsive web presence for the parent, Facilities Resource Group, complete with interactive client location map and case study portfolio.
See their bright solutions at FRG
Parent company, Facilities Resource Group, came to the Imagination Factory in 2014 to design a new site and later tradeshow collateral for one of their business units, Lux-Evo, a Michigan-based LED Lighting company that routinely delivers energy savings on projects of any scale across the U.S.
As a result of their expansion plans, they had merged with another similar firm in Texas, Etex. The result was a new business entity called ‘Revolux’. Over the years, Etex had acquired numerous domain names at several registrars which were pointing to an existing web presence hosted at HubSpot. However, with an announcement imminent this site needed to be quickly but substantially tweaked to reflect the new brand (logo, locations, services) along with pages for (and navigation to) specific services relocated to the other business unit sites and get the domains all cleaned up.
Team IFI was able to go in and seamlessly help behind the scenes with this client’s public-facing online presence and their re-branding efforts. Who do you know that needs a design team that’s more than just a design team?