(616) 356-2545 15 Ionia Ave. SW, Suite 220 - Grand Rapids, MI 49503

A Branding Equation

November 30th, 2017 by Ima Admin

I’ve managed to get through most of this year without (knowingly) using algebra, not once. But I do have an equation for you…

Brand Depth + Brand Awareness = Brand Success

We’ve said previously that your brand isn’t simply your logo, although like the tip of an iceberg, its often what is seen first. The customer experience you provide, the quality of your products, and level of services you offer, are what lies below the surface and provide depth. However, depth AND awareness go hand in hand in building your success.
Read the rest of this entry »


Does Color Matter?

November 15th, 2017 by Ima Admin

Of course color matters! But I’m not talking about polarizing protest slogans. I’m talking about color and design.

Back in the day, designing in color was simpler – from 1905 to 1935 Crayola only gave us eight (8) colors. Now just look at all the choices in your crayon box. Lawrence Herbert saw how difficult it was for designers to communicate the language of color, so he bought the printing company, Pantone, and set things in motion to change that. Even Pantone started with just 10 colors in the early 60’s, but today has just short of 1,900 colors defined. X-Rite bought Pantone in 2007 for $180 million, so I’m safe to say that color is important!

Dorothy opened her eyes and followed a Yellow Brick Road to arrive at the Emerald City, then clicked her Ruby Red slippers to go home. Color can be used to create a sense of urgency, move us along in a direction, and provide us with information.

Read the rest of this entry »


Site Redesign: Imagination Factory

January 30th, 2017 by Ima Admin

jugglingIt’s finally here! The new IFI site. During 2016, Team IFI launched ~20 new client sites (several quite large with an extensive list of features); We ghost blogged through the year for six clients; We managed SOCS, our Suite Online Catering System, for a dozen minor league baseball ballclubs around the country; We handled the tradeshow support needs (design of trinkets, handouts, posters, banners, A/V shows, even tailgate flags) for several clients; We designed / produced numerous direct mail campaigns for several clients totaling over 200,000 postcards (mail merged and EDDM); we handled Adwords campaigns for a couple retained clients; we designed a variety of new logos, business cards, and newsletters for several clients; and we managed site (and server) updates/upgrades for over 50 managed client sites.

Whew!
Read the rest of this entry »


News: Inspiration or Desperation?

October 15th, 2016 by Ima Admin

time for changeChange happens for usually one of two reasons: inspiration or desperation.

Clients wanting to have us design that first website are generally inspired, sometimes desperate to finally get online. Re-designing an existing site is often an act of desperation over a failed site or sometimes is inspired by positive changes in the clients’ business.

BTW, we look at a bad website not necessarily as a failure, just an educational experience that might not have turned out so well.
Read the rest of this entry »


Tradeshows: Brides and Tattoos

September 30th, 2016 by Ima Admin

One of our clients, CTMAX, has been expanding their practice to include non-invasive cosmetics. After much research, CTMAX acquired a highly specific (pico-second) laser for reducing blemishes, scars and spots in a shorter time with less pain. They also discovered that the same device excelled at also removing tattoos with the same benefits.

As a result, they have found themselves taking booth space at bridal shows and tattoo conventions such as Tommy’s with the need for various tradeshow and promotional item materials.

Naturally they called on their long-time designer, IFI (since ’95). We rose to the challenge by designing/producing these large scale posters and banners for their shows along with promotional items including engraved bottle openers, can koozies, etc.


News: Threemendous

September 20th, 2016 by Ima Admin

Three fingersToday’s news update is brought to you by the number three. We hear many times that a whole lot of ‘things’ come in three’s.

Celebrities seem to die in three’s

Religion has the Father, Son, & Holy Ghost

In writing, things that come in three are funnier, more satisfying, more effective.

…Three Little Pigs, …Three Musketeers, …Friends, Romans, Countrymen

And a few of you may even remember, the cold war slogan …Duck, Cover and Roll.
Read the rest of this entry »


Site Launch: Andy Mast Greenhouses

September 19th, 2016 by Ima Admin

Andy Mast Greenhouses grow a wide range of high-quality bulbs, spring plants, mums and poinsettias to help homeowners beautify their homes and gardens year-round. Not available directly to the consumer, the product of their tender loving care can be found in Kroger supermarkets throughout the United States.

That said, when thinking about developing their first online presence, they wanted to serve two distinct audiences – their retailers as well as the consumers – both with different reasons for visiting their site. The retailers want merchandising assistance while the end user can benefit from care and feeding information.

Andy Mast came to the Imagination Factory for a creative online way to meet the needs of both groups PLUS allow their staff to tell a climate-conscious planet their ‘green’ story. We designed an easily managed site w/ a searchable and categorized seasonal product catalog and blog categories of direct interest to both groups.

Take a minute to STOP and smell the mums at the fresh new Andy Mast Greenhouse site.


Site Redesign: Kawasaki Precision Machinery

August 22nd, 2016 by Ima Admin

IFI_Blog_KPM_552x587Kawasaki is a leading manufacturer of hydraulic systems and components. Kawasaki’s technological leadership and customer-centered philosophy is well-known around the world.

Originally designed back in late 2009/2010, the KPM-USA site had served this client well, BUT was showing its age a bit. Built before tablets & smartphones became a predominate method for surfing the web, this site needed both a facelift and some structural changes to make it more mobile responsive as well as reflect Kawasaki’s industry leadership. Besides mobile-responsiveness, the new site adds an interactive distributor locator for North & Central America as well as a private distributor only area.

To see the new look and capabilities, visit the NEW KAWASAKI USA site.


Site Launch: Cutting Horse Training Online

August 9th, 2016 by Ima Admin

IFI_Blog_CHTO2_552x587Similar to a previous client, Simone & Duncan, owners of Cutting Horse Training Online (CHTO) out of Texas had built a successful online video education program that was functional but had outstripped the underlying design and technology of their current partners.

Having seen the transformation the Imagination Factory for the other client, they asked what was possible. CHTO had a few more things happening in their site, so once again we spent a lot of time investigating their specific needs, researching current technology they were using, and especially discussing the shortfalls of the current site – for both the owners and the users.

The result is a subscription-based, members-only, ecommerce, mobile-responsive site with hundreds of streaming videos & podcasts from multiple sources and by numerous training partners and grooming experts from around the world. Additionally, this site also needed to tie into third-parties InfusionSoft & Click Funnel for extensive email marketing campaigns, Dartfish for private video critiques, and SoundCloud for Podcast streaming. The site allows members to search and view streaming categorized videos on their desktop, tablet or even smartphone. In addition to basic ecommerce for books, DVDs and apparel, the site also needed to support an event calendar/ticketing system for clinics and workshops. Members may subscribe monthly, quarterly or annually to one of three different membership levels via several payment gateways to gain access to videos that are searchable by category, by training partner, by title.

This one raised the bar, yet again, on the built-in functions and capabilities that we’ve been asked to design into a site!

Mosey on over to the NEW CHTO site.


Sounds cool. Tell me more!

Talk to Us
  • GR office link to google maps
  • PageRank